It can be assumed that people who are not familiar with the topic do not perceive dark patterns at all or rarely and are not aware of the problems the topic poses. The possibility of recognizing and circumventing dark patterns is therefore only available to those who are aware of the issue.
Based on the previously explained issues, the website “Manipulab.com” is intended to interactively inform about dark patterns applied on the internet as a central information-rich media offer. The website gives consumers the space to understand how dark patterns affect their own online-based user behaviour, how they work and what dangers can arise from overlooking dark patterns. Different aspects in connection with dark patterns are addressed in various sections. The website explains in a simple and understandable way what dark patterns are, where, when and why they are used, how they work and what legal, but also psychological connections exist. Thus, “Manipulab” covers a variety of topics that could appeal to a broad base of consumers.
Another important aspect is the distinction between dark patterns and user-friendly design. Users should not get the impression that user experience design is generally bad and manipulative. Instead, a clear distinction is made from the procedures of the Dark Patterns. In order to guarantee a pronounced interest and awareness for the topic, “Manipulab.com” relies on the explicit implementation of interactivity. Semantic UI elements that move “on hover” or “on scroll” or trigger actions ensure the active involvement of users in the user interface and the topic.
At the same time, the website opens up the possibility of testing dark patterns in so-called “demos” safely and without the risk of data loss. Through the direct experience of manipulation and the subsequent education about the experience, a deeper understanding of manipulation on the net is created.